Paco & Pepper
01 — Project details
I've made 50+ pieces of content for Paco & Pepper for over the last two years. The goal of this ongoing relationship is to foster brand trust with my audience by showing that I am a true brand ambassador, rather than creating a one-off ad.
02 — Creative process
I seamlessly integrate Paco & Pepper's branded content into my feed by inserting their products in the familiar content loops I already share. This way the content feels authentic to my audience, and as a result performs well. I love meme marketing because it allows for ads that feel like organic content.
"Send this to someone stinky" is a viral content loop I often use to gain maximum reach.
Views | 501K |
Likes | 19K |
Shares | 66K |
More meme marketing designed to be relatable and highly-shareable, paired with a product shot that is still in keeping with the comedic tone.
Views | 87.1K |
Likes | 8K |
Shares | 4K |
Halloween-themed meme, also designed for maximum reach.
Views | 213K |
Likes | 5K |
Shares | 6K |
"Stink Inspection"
I created this brand reel utilizing the interactive sniff-test trend.
Video views | 24.8k |
Likes + Comments | 1,847 |
Saves + Sends | 1,477 |
Engagement rate | 15.3% |
200K+
Traffic
+340
Followers
+189%
Engagement