Cats and Money

01 — Project details

I collaborated on over a dozen pieces of content with the apparel brand over the course of several months, featuring multiple products. The goal of the ongoing collaboration was to expand the brand's reach and grow their following.

02 — Creative process

Before shooting the content, I took some time to style and wear the apparel in my daily life, so promoting them would feel authentic on camera. This helped me find the best angles and approach to show them on video.

Strong curiosity hook + product feature

Rage-bait to stop people from exiting the carousel

Comedic payoff

The format was built to rage-bait, and it worked: 105 comments on a 63k-view carousel, with 2.2K likes and 130 shares. More than 10x the brand's average engagement. I was able to spotlight the apparel brand's crop top and beanie in a comedic and highly-shareable carousel format that was authentic to my typical content, which made it resonate highly with my audience.

Used the familiar "twinning" hook to introduce the brand's black and white collection with my tuxedo cat.

Utilized my account's typical surrealist humor to create highly-popular and shareable meme with 5K+ likes.

100K+

Traffic

+78%

Impressions

+543%

Engagement

03 — Results

The brand loved my content, hence the ongoing collaboration. I helped increase their following substantially, and together we raised thousands of dollars for the Pasadena Humane Society following the devastating Palisades Fire in 2025.